As Rusty Shelton shared his knowledge regarding digital marketing, social branding, and web design at the DFW Writer's Conference, I realized I need to embrace technology more fully. His session changed the way I view the web and its ability to reach readers.
Yeah, that good.
Plus, he's a nice guy. After his session, I went to my room to review notes. In doing so, I developed more questions. So, I dashed off in hopes of finding him. He patiently guided me in a private tutoring session and even signed me up for Twitter. (I'm still in the voyeur/learning stage of the game, so I'm not making comments yet. But follow me at brandi_barnett and you'll soon see all sorts of fascinating tidbits.)
A few of his quotes illuminated the power of social media:
"10 years ago, we were a classroom with Oprah, Dr. Phil...telling us what to read. Today, we are passing notes."
"Facebook is a family reunion, a class reunion. Twitter is a cocktail party."
"Social media helps bad books fail faster."
Check out Rusty's blog to learn how to make social media your ally.